Content That Connects (and Sells):
The Artist’s Guide to Understanding the Buyer’s Journey and Creating Strategic, Effective Content
 
We all want our work to speak for itself.
In a perfect world, someone would stumble across our art, feel that spark, and click “buy now” without a second thought.
 
But in reality? Most people need 8–10 touchpoints with a brand before they feel ready to buy.
And how do you create those touchpoints?
With your content — especially your social media posts and emails.
 
The more they see you, the more likely you are to become their “go-to” artist when they’re ready to buy.
 
But it’s not about showing up haphazardly all the time.
It’s about showing up with the right message at the right time.
 
This guide will help you:
✔ Understand the four stages of the buyer’s journey (and why they matter)
✔ Match your content to where your audience is at — not just where you are in your launch
✔ Create content that’s more intentional, less random, and actually leads to sales
 
Inside Content That Connects (and Sells) you’ll find:
✔ A breakdown of each stage in the buyer’s journey — from discovery to decision-making
✔ 5 types of content that help you connect at every stage
✔ Real-world examples of how each content type works
✔ A simple framework to help you ask, “What do I want this content to do?” before you hit publish
 
You don’t need to do more.
You just need to do what works — with less stress and more strategy.
Stop speaking to your audience randomly and start speaking with purpose.

You’ve got this — and I’ve got you.